The problem GoRules solves
Business logic changes constantly. Pricing tiers, eligibility criteria, approval workflows, and risk scores all evolve with your business. When this logic lives in application code, two things happen:- Developers become the bottleneck: Business teams know exactly what they want, but every change requires a developer to translate it.
- The translation is inelegant: A pricing matrix that’s simple in a spreadsheet becomes 100 nested if-statements in code—brittle, hard to read, and terrifying to modify.
How it works
1
Define rules visually
Use the decision graph canvas to build logic with decision tables, expressions, and custom functions. No code
required for rule authoring.
2
Test instantly
Run your rules against sample data in the simulator. See exactly how data flows through each node and debug issues
before deployment.
3
Deploy anywhere
Embed the rules engine directly in your application using native SDKs, run it as a microservice, or use the managed
cloud platform.
4
Update without redeploying your app
Publish new rule versions through your approval workflow. The engine picks up changes automatically—no application
redeploy or downtime required.
Performance
The ZEN Engine is written in Rust and compiles to native code for each platform. This architecture delivers:- 1M+ evaluations per second with the Rust SDK
- Sub-millisecond latency for individual evaluations
- No per-evaluation fees — rules run locally, not as API calls
Who uses GoRules
GoRules handles decision logic across industries:| Industry | Common use cases |
|---|---|
| Financial | Credit scoring, fraud detection, loan approval, KYC/AML |
| Insurance | Underwriting, claims processing, premium calculation |
| Healthcare | Clinical decisions, triage, dosage calculations |
| Aviation | Booking personalization, loyalty programs, upgrade eligibility |
| Logistics | Route optimization, shipping rates, warehouse operations |
| Retail | Dynamic pricing, promotions, marketplace fees |
| Telco | Plan configuration, data rollover, roaming policies |
| Public Sector | Eligibility determination, permit evaluation, fund allocation |